Wednesday, October 13, 2010
Checking In To Tell The LBS Story
Wednesday, October 13, 2010 by Gil Wolchock
Fall is my favorite time of year, just like it is for a lot of folks. While I enjoy the cooler temperatures, the changing of the leaves and all the preparations for the holidays, the real coup de grace for me is sports. Let’s face it, summer is the ‘dead of winter’ for a true sports fan, but fall is our Valhalla.
I mean, could October be any better? You have baseball pennant races, playoffs and The World Series. In Hockey and Basketball, the seasons are just beginning and everyone thinks they have a chance. For America’s new favorite pastime, college and professional football are in full force.
But you're on our blog to read about unified marketing or the latest technology trends, right? You don't really care about my passion for sports.
When Sports and Marketing Collide
Sports and marketing have been closely aligned for as long as I can remember now. From the ads you see in the programs at the ballpark, to TV/radio spots (and shows created for the sole purposes of selling ads I might add). Of course, there's also the signage all over, including player uniforms, the scoreboards and that precious real estate in the line of sight of any television camera (like behind home plate).
The next iteration of fan engagement is coming through Location Based Services (LBS). There is no question that services like FourSquare, Gowalla and Facebook Places have moved beyond the fad to widespread fan adoption.
For me, I think sports is the bridge between fad and reality for LBS. Sporting events - whether you're at the game or watching it in the neighborhood bar or from your couch with your Snuggie on - have always been about participation. Fans want to be part of the experience. With LBS, they can mark the event.
- A captive audience – when you arrive at a stadium for a game, they have you at “hello”. You are there for 3-6 hours (if you include tailgating). Advertisers have long seen the value here with placement in Programs, buying up ballpark ‘real estate’, etc…
- Fans are a passionate, core demographic for sports. The term ‘fan’ comes from ‘fanatic’ - is there a more poignant example of this passion.
LBS Creates New Opportunities for Storytelling
- The narrative – here ‘IT’ is, the KEY to making LBS truly successful. At the heart of any success is STORYTELLING. At the heart of sports and why we love them is STORYTELLING. Whether it is sharing the ‘moment’ with 95,000 others or telling your grandchildren 40 years later about how you were there when ‘IT’ happened, sports is about the story! Deep in this concept of STORYTELLING is the desire to SHARE, which is really what LBS is about.
So now that we have the groundwork we need to look at LBS and assume that something is ‘missing’. If you agree that three things needed for success today from a marketing standpoint are storytelling, technology and social engagement you can begin to see where I am going.
Clearly LBS’ have the technology angle solved. Smart devices with GPS and social networking built in are what have fueled the revolution. Additionally, they are inherently social. You check in, tell your friends where you are, see where they are, etc...
What I see as missing is the ‘story’. When LBS first launched the question was raised, “Why would I check in and tell people where I am at?” In those early days the answer was, “If you give them a free beer they will check in”. While that worked initially, I don’t think it is a long-term strategy.
What should be the answer is sharing. Let people share in a group experience, add in their commentary/story, record it for posterity, and then relive it as they choose. Now, what better platform is there for that than sports?
Take this past week and look at all the great stories you could have been a part of:
Roy Halladay pitching only the SECOND No Hitter in baseball playoff HISTORY
Bobby Cox managing his last game for the Atlanta Braves
Brett Favre throwing his 500th touchdown last night on Monday Night Footbal
Quite literally there were THOUSANDS of fans looking to share those stories and LBS’ could have been the perfect tool to do so. Sure, you get a glimpse of the story with a short message, but there's more to it than that.
You could check in that you were there, you could post pictures, add running commentary and lastly share the emotions of the moment. Yet, it’s not being done, at least not through one consistent service.
The question is then why? The answer is money. It’s expensive to launch initiatives, especially ones that don’t have a direct ROI to the groups, in this case a Sports Teams, bottom line. But I see that as short sighted and where advertising can step in. For an advertiser what is the benefit of placing an ad in the program of a World Series Game? It’s that eyeballs in the stadium will see the ad, resonate with it and choose to purchase your product.
The same thing can happen through LBS with an even more emotional pull. Take the Halladay no-hitter (as a Philly fan I will). If I were checked-in to the game and right after it ended, I received a personal message to me (and the others that checked in) that I could be the FIRST to get the t-shirt commemorating the event --- how fast would I do it? Two seconds! How long would it take me to tell the rest of my social network that I did? Less than two seconds!!
Soon I would have two stories to tell, the game AND the great offer I received after, all because I was checked-in. How many of my ‘friends’ will now check into games waiting to see if they will get anything? A lot of them. If they get something, they might tell two more friends, and they tell two friends and soon we are all using shampoo from the 1980’s!
So, why haven’t teams, leagues and advertisers seen the power of this yet? I’m not sure, maybe they need to check into LBS in the off season.
Thursday, September 23, 2010
QB Shake ups Impact Week 3, and the Return of the Denny Green Quote
One of my favorite coach quotes of all time was when a FIRED UP Denny Green snapped this lovely line at the reporters in a post game press conference,
"they are who we thought they were"
It remains one of the classic moments in coach speak history, but why is it relevant to Fantasy Football and why now? Well, we are entering Week 3 and while it seems like the season just started we are already more than 10% in. To me it feels like the end is near. Seriously, I have already rationalized in my mind that after this week we only have one more week to the 'Quarter Pole' and yikes, then it's really on! Before you know it the leaves are gone, there is snow on the ground and we are talking playoffs…but I digress. By Week 3 teams start to establish themselves. They shed the expectation that they would be like last year or they don't live up to the hype that they were 'supposed to be' this year. Injuries have started to set in and already we are seeing massive QB shake ups. If there is one position, at least from a starters perspective with little impact is the QB change (with the exception in Philly). As a general rule, the QB's being yanked are guys that went undrafted but what you do need to do is pay attention to the other skilled positions on that team. Take the Steelers this week (please): with Dennis Dixon having surgery and Big Ben still suspended they turn to Charlie Batch (I think). You would never start Batch but I bet you, like me, are looking at Rashard Mendenhall and wondering if this is a blessing or a curse. Sure, a scaled down game plan dictates he runs a ton and gets 25+ carries. But the defense knows this too and they should be stacking 8 guys in the box with run blitzes. Doesn't mean Mendenhall has a bad day? No. But it does give you pause to think about an otherwise 'no brainer' scenario. Then there are the WR's and TE's. Do you bench a guy like Hines Ward? Probably not, but he probably becomes a WR3 vs. a WR2. A TE like Heath Miller might actually see some uptick as a security blanket in this scenario.
So with that in mind, where are the juicy match ups in Week 3, with the standard caveat that I will not mention guys with the last name of Manning (P), Johnson, Rodgers, Peterson, etc…
QB
Carson Palmer – gets pretty nice match up vs. a struggling Panther team that is starting Jimmy Claussen. Your only worry here is an early blow it, but CP should put up 2-3 TD's
Joe Flacco – where has this guy been? Well, he only played two of the tougher Defenses in Jets and Bengals. Look for the Ravens to open it up and take out some frustration on the Brownies.
Vick – Do I need to even say anything else? Last week we told you, if he plays, he is a Top 10 QB
Worthy of mentioning – Orton vs. Indy
Maybe think twice – D. McNabb – had a MONSTER game last week but will that continue? Should be a HUGE spot for #5 but I have a sneaky suspicion it won't be.
RB
Ray Rice – 'sticking' (get it?) with the Baltimore theme here; Rice is due to bust out!
Marion Barber – why did the Cowboys stop giving this guy the ball last week? They have to keep Schaub and Johnson off the field; only way to do that is run, run, run.
Darren McFadden – is he finally living up to the hype? Coming off a big weekend he should continue to get the ball, especially with another one of those "lousy QB change for just another lousy QB"
Mike Tolbert – not sure if Ryan Matthews will play for the Chargers but he quickly is looking like a 'bust' and he is having trouble holding onto the ball. Tolbert is a 5'9" 'bowling ball' and the Chargers seem to love him.
Think twice – who on the JETS to start? LT or Greene? I have no idea right now and that means, if you can, sit them both. If not, it seems like LT is getting balls thrown to him so in a PPR league his value is higher.
WR – a lot of strange match ups this week, so there is a lot of 'chalk' at WR. Here are two guys that I think can go in at WR3 but begin to perform at WR2 level
Demariyus Thomas – Broncos, after sitting out Week 1, he was Orton's 'go to guy' and you have to expect that relationship to grow. This week they get Indy at home and you have to figure they will be playing catch up at some point. Garbage time is big in Fantasy Football.
Louis Murphy – Raiders, I love this guy and not just because he is a Gator. As McFadden asserts himself, Murphy should get some single coverage and Gradkowski/Campbell can actually throw the ball well…once in a while.
Have a good Week 3 and see you as we approach the ¼ way mark!
Tuesday, September 14, 2010
Week 1 - Studs, Duds and Pick ups
The big headline grabber was Arian Foster, of course. He of the 231 yards rushing and 3 TD’s. He single handedly made the rest of the Houston Offense DUDS in fact! If you were with us in the offseason and preseason prep you would remember us talking about Foster even before the Ben Tate injury. I’ll stick by my quote of him reminding me of another former University of Tennessee Running Back --- Jamal Lewis. Certainly Chris Johnson didn’t disappoint and thanks to a great OT run Rashard Mendenhall came out in the top of the RB pack. A couple of RB’s surprised a few Owners. If you were like me and stuck with Matt Forte (my Week 1 RB pick on the radio show this week) you were handsomely rewarded with a 2 TD’s, 200+ total yards and 7 big catches! Or how about Darren McFadden? Oakland is paying the guy and I think he will continue to get the ball. WR Studs were dominated by ‘2nd tier’ guys that really maybe shouldn’t be --- while Austin Collie (11 catches, 163 yards and a TD) might have seen his best day, guys like Hakeem Nicks (4/75/3), Wes Welker (8/64/2) and Ochocinco (12/159/1) should continue to thrive and were for the most part late early to middle round picks.
The Dud list this week is littered with first and second round picks up and down the line! Who would have thought this group of RB’s could have been so bad? Shonn Greene, Frank Gore, Turner, Ray Rice and that’s not mentioning Ryan Grant’s season ending injury! Not to be outdone were eggs laid by some of the NFL’s best hands guys – Andre Johnson, Calvin Johnson, Malcom Floyd, Deshaun Jackson and to a lesser extent Marques Colston, Brandon Marshall and Randy Moss. In fact, if you had a Viking, a Jet, a Raven or a 49er you probably are scratching your head quite a bit today.
So, who is out there to go and get? Maybe the most important part of Fantasy Football is working the ‘waiver wire’. Big caveat here though, week #1 is just that, one week. No Denny Green “they are who we thought they were” speech here. Guys you took in the first 3 rounds are not being sat and should not be dropped. You might think about trades, especially unloading a guy whose value will never be higher (see Brandon Jackson if you don’t own Ryan Grant).
• The aforementioned Brandon Jackson in Green Bay. Until they trade for someone else and they get up to speed he is the guy. He automatically becomes a RB2
• Michael Vick – yep, #7. Don’t like his ethics, morals, etc? It’s Fantasy Football – who cares? If Kolb is out this guy becomes a Top 10 QB instantly
• Fragile Freddy Taylor – I may be a Gator ‘homer’ and I love Freddy but haven’t from a Fantasy perspective for a long time, BUT, he is getting the carries in New England and he looks fresh. On top of that the Patriots JUST unloaded Laurence Maroney to the Broncos. Ride him while he’s healthy
• Any number of WR’s on bad teams that will be playing catch up
o Mark Clayton (STL)
o Mike Williams (TB)
o Mike Thomas (Jax)
o Danny Amendola (STL)
o M. Massaqui (CLE)
Good luck in Week 2 --- may your stars rebound and your ‘reaches’ keep on plugging away.
Tuesday, September 7, 2010
So now that you drafted…
But that can’t be it, right? Think of Fantasy Ownership like dating – I know, for some of you it’s been a LONG, LONG time (for many different reasons) but bear with me.
Remember all the prep work that went into that ‘first date’? Well your draft is the ‘first date’. How do you make sure it goes well? That you ask the right questions? Get to know exactly what you need to know and vice versa so there is a next date? How much time did you do in preparation? Have you been ‘studying’ your ‘prey’ for quite some time? Do you know where she likes to eat? What are her favorite movies to go to? Or exactly what it’s going to take to go all the way?
Ok, enough with the analogies but I think you get the comparison…
If that first date goes well it leads to a second and a third and maybe a nice relationship. Same for the draft – you put in the time, do your homework, pay attention to the little details that make your draft unique for yo, then you might just have a nice little relationship as well, with your team that is!
But what happens when it all goes wrong? You forgot your date was a vegetarian. She isn’t feeling well and doesn’t want to go on that nature hike you set up. What do you do then? You improvise!! You don’t give up! Same thing goes for your draft. No draft will ever go to the form you expect. MJD will slip because of his knee so do you take him at 4 or do you go Andre Johnson? These are the things you need to be thinking about.
But just like dating the first date is certainly important but it’s just the beginning, so too for Fantasy Football, the draft is just the beginning. Hopefully your league is built so that you can adjust on the fly (think, how do I get that 2nd date to make a better impression). What are my leagues trading rules? Restrictions on Free Agent pick ups? Too many leagues these days want to take away the ‘tough stuff to manage’ like these things. Guess what? It’s the best part!! Just like the actual best part of dating is the process of getting to know someone! The meat of the relationship here is like your ‘regular season’.
Hopefully with the right moves, the proper amount of intuition and courage you will advance to the best part --- the post season --- I am going to leave the dating side of this analogy to your imagination my friends, but I think you know where I am going.
My point here is the draft is just the draft. It is the ONE time all the Owners of your league are together (hopefully face to face because who likes online dating? ☺). Enjoy it for what it’s worth but stay engaged for the full season!! Even if it’s not going that well a season can be saved and even if it can’t be think of all the lessons you will learn by managing through it --- again, easy analogy to dating…
We are on the eve of the 2010 Football Season my friends, and just like in life, we all have a fighting chance --- enjoy your year!
Thursday, August 26, 2010
The Devil’s Advocate
Maybe it has been all the rain over the last few days, or the oppressive heat this summer or just quite possibly it was being stuck on an un-air-conditioned subway car this morning for 45 minutes but I am feel quite in the contrarian mood. In this case it's a good thing because it is letting me look at Fantasy Football, and more broadly at Fantasy Sports, through a different lens. I've decided that this season, once a week, I am going to look at this game we love to play from the other side of the 'pond'. No, I'm not in London advocating for the NFL Europe to return but I will be trying to separate myself and opinions, at least here, from the masses of mainstream media that try to feed you Fantasy Football in a neat little package.
You know the 'package' – it's the 'uber' site that not only gives you stats (which are useful) but also gives you projections (ok, good debate fodder) but then goes on to try to turn you and your league in to auto-bots that go through life on auto pilot. You think I'm wrong? Ha! What the FUCK is auto pick then and why are you able to use it? I think, at least I hope, it was created as a 'fail safe' for online drafters in case they get bumped off line or get called out of their room by their 'Mommy'. Me, I hate online drafts --- loathe, loathe, loathe them. Put me on a plane and take me to my 'boys' or Vegas or wherever but I need to be in a room, shooting the shit; I mean isn't what this was all about in 1992 when I joined my first league?
Enough with the diatribe, I apologize. So throughout the season I will try and tackle the mainstream thought 'police' out there and see if we can't refocus the lens.
Today's example – Rankings based on the previous season for Running backs in particular. Every magazine you pick up and who's the #1 pick? Well OF COURSE its Chris Johnson; has to be CHRIS JOHNSON. Look at his totals last year, it's Chris Johnson. Ok, I get that, but then why wasn't Chris Johnson last year's #1 pick? Oh, he didn't have the stats to support it. You mean, the guy who led the previous year didn't again --- big shocker! Anybody remember the CONCENSUS #1 pick just one year ago? Yep – Adrian Petersen. Where did he finish? 5th in Rushing…in fact, in just the last 3 years of the 15 RB's who finished in the top 5 (in rushing) only Petersen (all 3 years) and Steven Jackson (2 of the 3) are repeaters on the list. So why is he the #1 pick this year? It's because of FEAR! The fear begins with the "experts" because of the 'herd mentality'. G-d forbid you step out of line and look elsewhere --- people will stop buying your magazine, subscribing to your website or mock you on the intertubes. Fear on the behalf of the millions of Owners out there who hold the #1 pick. You will agonize, debate internally and dissect ad nausea (that's BS because the second you learned you had the #1 you though Chris Johnson, but I'll give YOU the benefit of the doubt). And lastly fear of the unknown. We all know that CJ is the choice, it's the easy one to make, the 'right' one, the safe one, but based on statistics more than likely the WRONG one and guess what Mr. #1 Draft Pick Owner, you have a LONG wait until you make your next pick. Who else would you take? There's the real FEAR…
Every year there seems to be a more desirable spot in the draft. To me, this year it is at #4. Why is that? Well if #1 is a no brainer because CJ's stats last year, well, #4 is the next big no brainer and there is a huge drop off to #5 (in my mind). At #4 we can assume that CJ is gone and that any rotation of AP, Maurice Jones-Drew or Ray Rice will be left. Guess what, give me ANY of those three and I am ecstatic!
Tuesday, August 3, 2010
Sage words of advice - "it's an ever changing landscape"
Why am I bringing this up now and what's its relation to the 'Running Back Rule'? In case you missed it kids, the NFL is once again evolving. Nearly extinct are the 'every down back', the guy who will carry the rock all day long. In fact, you can count on your two hands the number of those guys out there this year. What this does is two things; 1) yes, it makes those guys all the more valuable but it also 2) creates a pretty deep pool of talent that begs you to hold off on the 'back-back' strategy. Of course all things are relative, and you MUST know your own scoring system inside and out (yes, we at the FFL Guru preach this every year and we still get complaints about our 'rankings'). In knowing that, step out of your comfort zone this year, at least look at a WR or dare I say a QB. It's a leap but it might be a leap of faith.
One thing I am getting bombarded with right now is, I have 'x; pick...who should I take? Again, just like every year, and written above, it is generally not enough info, which is why you can't rely on a cheatsheet. So what do you need to know, or what would I need to know to give you a knowledgeable answer:
- your point system
- how many teams in your league
- how many starters you have at each position
- some Owner tendencies
then I think I could a decent job. Without that it's tough, but I will give you my top 5 at the Big 3 spots and a sleeper and a bust (as of today 8/3/10)
QB - The Big 3 and then a whole lot of "isn't this guy like another guy", except maybe Romo (can't believe I said that)
Rodgers, Brees, Manning
Sleeper - Henne (some really mice weapons in Miami)
Bust - It's hard to call Tom Brady a bust but I see the continued diminishing of the skill positions in New England and that should impact his #'s. I certainly don't believe he is in the Top 4, where he is consistently ranked.
RB - it's all about versatility
C. Johnson, Rice and Jones-Drew - where is AP? Blasphemy? My leagues are all PPR, feel free to adjust as needed
Sleeper & Bust - going to package this one together; give me the Colts RB's for both Alex. Donald Brown is my Sleeper and Joseph Addai is my Bust. Addai literally carried me to 2nd place last year and I still scratch my head over it. Fact is he is aging rapidly and is barely averaging 3 yards a carry. Whether it be by injury or sheer lack of production, Donald Brown becomes the #1 back there by mid-season and isn't that the definition of a Sleeper?
WR - the guard continues to evolve; give me big, strong and tough. And as I think about it, I'm not sure I can give you a Top 3 that is heads above another. I'll give you a #1 and some thoughts, because I can!
Andre Johnson - duh
Other thoughts - give me some of these guys, they are ranking way too low by the 'experts'
Greg Jennings - STUD STUD STUD
Marques Colston - I've seen him in the mid teens, are you smoking crack? I hate the too many weapons argument (see Reggie Wayne for the last 3-4 years)
Brandon Marshall - he will become the first 100 reception guy in Dolphin history
Oh yeah - Sidney Rice just became the official first BUST for teams that already drafted, why anyone does that is beyond me, assuming that #4 stays retired...
In other news, the FFL Guru is continuing on with several very cool partnerships and projects to be announced shortly as the pre season goes on. One that is done, we are teaming up with Circus Dave from http://www.redhotlocks.com/ and will become an integral part of their team. You can look for weekly columns on our take of things over there as well as get Dave and all his prognosticating glory at our site, www.thefflguru.com
Friday, July 9, 2010
The powers of observation
Intentional, like the use of the word above, is quickly becoming my motto. I am trying very diligently to lead an 'intentional life'. For too long now I have sat back and allowed the days to wash over me. While things have been good, they could and will be better.
All of this ran through me today at the airport while I waited through a two hour maintenance delay and an hour ground stop once we boarded. On top of that, I got to the airport early and got on an earlier flight, which thanks to those delays wound up taking off over an hour after my regularly scheduled flight left. Normally my reaction would be one of disgust. Disgust of the airline, disgust in myself for making the change and from there I could have spiraled right into a shitty weekend. Instead I took that opportunity to be intentional. I opened my laptop and reviewed documents for three very big meetings next week. I looked over a resume for an interview I need to conduct and I did research for a project that a friend is working on. I also reflected on my week with my children, where we visited friends and family. I wish I could put into words how special it was to see four of my closest friends on the same night with their families and to have a picture of all of us the reflection of 30+ years of friendship and then seeing our children enjoy those same bonding moments that we had.
Lastly, I spent some time observing the world around me. Mostly I was looking at the interaction of 'couples'. Not just any couples but the ones where you could tell that they have been together for awhile. What I saw scared me. It also made me think back about my own relationships and realize I now have an opportunity to be intentional once again. What I saw was that, at least in my eyes, the 'closer' a couple was, the less mutual respect they showed each other. Whether it was the husband rolling his eyes at what must have seemed like a silly request or the huffing of a wife as she yanked something out of her 'out of touch' partner I saw genuine disdain. Now I realize, having been in more than a long term relationship, that we get on each others nerves. But what I also thought about was, for some reason, the more we become comfortable with someone the less we appreciate them. If a co-worker, or an acquaintance asks us to do a mundane task we most often smile, do it and move on. However, how many times, when our significant other asks for a small favor, do we sigh, roll our eyes or do something to let them know what a bother it is. Again, I am human and I realize this does happen, but realizing that it also helps make me aware of it. By being intentional with my thoughts and actions I hope to reduce these occasions and instead, show more caring, love and support to those around me. I imagine it will be noticed and reciprocated.
My afternoon of intention wrapped up with a great phone call. I was reminded how positive I was being about my experience and how I sometimes, OK often, react with a more negative attitude. I smiled, knowing that I was acting intentionally and it showed.
As I write tonight I am thinking about one of my friends who is resilient, strong and brave. He would never say those things to you. He will tell you he deals with what's in front of him and believes in staying positive amongst many great adversities. I see he is living an intentional life. Thanks again for 'waking me up' Alex.
Friday, June 11, 2010
An All Sports Post - sorry to put you to sleep
Pretty amazing Spring for sports. Let's start with the last of those four up there because chronologically it came first. If you are not a fan of hockey you should at least become a fan of the Stanley Cup Playoffs. Whether it was the first round and the early run by the Canadiens, or you are like me, a die hard Philly sports fan, there was a lot to enjoy about this run to the Cup. And if you are a Chicagoan then you are still celebrating a well deserved Cup victory. For me, the 4 weeks+ were magical. Watching the Flyers manhandle the higher seeded and hated New Jersey Devils was great. Moving on to Round 2 and taking care of the storied Montreal Canadiens seemed to be 'icing on the cake' for a team that squeaked into the playoffs but then the real magic happened. My Fly boys looked flat after 2 tough losses in the Conference Championship Series versus the Boston Bruins and then got blown out in game 3 to go down 3-0 in the Series. At that point I began to appreciate where 'we' had gotten to so unexpectedly, but at the same time hoping to at least steal a game to save face. What started as one game turned into two and then a third and before you knew it we were in Game 7 and on the verge of history. Game 7 in Boston was a daunting task and getting down 3-0 in the first period made it tougher but somehow this team did it the impossible. Like Rocky coming back against Apollo Creed in the original Rocky, only this time Rocky wins and we don't need that "rematch" (Go watch the movie). Like so many good stories this one ended just short of history as the Flyers lost in 6 to the Blackhawks for the Cup but this run will be remembered by me for years to come and it was more than the hockey. It was memories revived and old friendships brought alive again. As the Flyers snuck into the playoffs I sat in the basement of my oldest (as in time) friend. A friendship that began at summer camp at the age of 4, survived family changes, moves, college and life has been renewed and on that final day we watched the Flyers get 'in'. Ironically, one of my other 'camp' friends from that same time period also lives in New York and we met up for the first time in 33 years to watch what became the final game of the year. It was a bittersweet but felt great to reconnect with someone and see 33 years melt away.
With hockey out of the way, I can turn my attention to the World Cup. I don't profess to be a true lover of soccer/futbol but I certainly can enjoy the spectacle and marvel at the athleticism. The whole world can't be wrong, this really is a great sport and the World Cup is truly a grand event. Today marked just the beginning but I am excited to tune in as much as possible and cheer on the Red, White and Blue. For the record, I am taking the boys from SPAIN to win it all. I like the US getting out of their group and as I will be posting this the night before the Yank take on the Brits, I like us to upset them tomorrow as well, hey, I'm a HOMER!
Next up is college sports. What started as a quiet rumor turned into a giant inferno within the week. What am I talking about? Conference realignment and the birth of true 'Super Conferences'. Already we have seen Colorado jump to the Pac 10, which I guess gets a new name and Nebraska head to the Big 10 (which already had 11). Next dominoes to fall seem to be the complete disintegration of the Big 12 (though now the Big 10 is 12 so aren't they the Big 12?). While all this is big news I am wondering what the SEC will do. The biggest conference of them all has been relatively quiet. From the reports I am reading it looks like Texas and a couple of other Big 12 schools will jump to the Pac 10+ as well. This surprises me; call it East Coast bias but why do they want to jump two time zones away from TV coverage? In my mind the natural pull would be to bring Texas and Texas A&M into the SEC and make a truly SOUTHERN conference that stretches all the way across the Gulf States. For the SEC it also brings in two HUGE TV markets in Dallas and Houston as well. It would also mean the SEC would need to add two more teams to balance out the East with the West. I would think they could have their choice of Florida State, Miami, Clemson and Georgia Tech. This would truly create a mega conference. It would also create a near impossible run to undefeated seasons, but is that so wrong? It would make for great football and huge ratings week after week. I know it will never happen but I like the idea. I also like the idea of the Gators and Hurricanes renewing rivalries every year!
The other big news in college football was the announcement of USC getting hit hard with sanctions from the NCAA. Now there is a lot to debate here (why punish kids that were not a part of the problem) to gloating about things like karma (it's a BITCH isn't it Coach Kiffin?). What I am trying to figure out is what happened to schools losing the right to be on television for a period of time? In the 80's, when Florida was put on probation, along with losing scholarships and Bowl games, we also were not allowed to be shown on TV. Maybe, now that TV contracts have gotten so large this is no longer an option, but if you truly want to deal a Program a blow you take away the TV coverage. Why you might ask? College athletes today want to be on TV. They want to be seen. They want to be drafted and make a ton of money. If your School is not on TV, it really doesn't matter how many scholly's you have to offer, the best will not come! I'm not saying that USC should have gotten it in this case, I am just wondering if it is even still an option...
BONUS SPORTS NOTE - as I type this the Gator Baseball Team just beat the Miami Hurricanes in their opening game in a series that will determine who goes to the College World Series --- GO GATORS!!!
Thursday, May 20, 2010
Thoughts about the NBA???
I am really disappointed in the NBA. I used to be a very big fan as a kid. I look back at the early 80's and I wonder if I am just being nostalgic or is there something to it. The night before last I was watching the Flyers hockey game and in-between periods I switched over and the NBA Draft Lottery was on, that's what initially got me thinking about the topic...
Anyway, I watched and sat there comparing it to the NFL which seems to do everything right when it comes to drafts and dealing with college players. On the flip side you have the NBA; their silly one and done college rule and this 'lottery' that is staged to determine who gets the first pick through the 14th, I think. This should be exciting stuff!!!! It's what can shape a future franchise right? Not so fast my friends --- not only is drafting NBA talent a hit and miss, moving target but thanks to stupid contracts and salary restrictions it is downright convoluted. On top of that, I really no longer understand what it takes to be an NBA player and I have to tell you, I love the college game and think I am fairly knowledgeable, but I look at the mock drafts put up by experts and I scratch my head...I know maybe 10 names from the college game and I really wonder what their impact is going to be. The overall #1 seems to be John Wall, a skinny 19 year old kid that played one year at Kentucky, because quite frankly, he had too. Now I am not knocking the kids' talent but I don't think he is NBA ready and I don't necessarily mean from a skills standpoint, though I think the top 10 point guards in the game will eat him for lunch for the next two years. What I see is an immature, self absorbed, talent laden kid that will never reach his max potential because he will no longer be 'taught' the game of basketball. All of that is sort of off topic but because year after year this same thing happens, it has made the NBA an inferior product. David Stern, the NBA Commissioner, can stick his head in the sand and point to TV ratings all day long but I see empty buildings and complete apathy about the future. You, Mr. Stern, got very lucky with an influx of talent in the Lebron James, Dwayne Wade, Chris Paul class. Enjoy it now because I don't see the future staying 'rosy'.
Watch your older brother, the NFL, and learn; you can market the player but at the end of the day it is the team that matters. Fans will always appreciate great talent but we fall in love with teams, winning and enthusiasm. When you hand 19 year olds $40 million without any track record of success you are creating an atmosphere of individualship and greed. Coaches are not respected in the same way as they were before and veterans are seen as has beens that should just go away. And fans? Do they even know we are there? Just ask Joe Johnson of the Atlanta Hawks, but that is a whole different rant!
I am glad my 76ers are no longer relevant or this would all frustrate me so much more and there is an indictment in itself. I look longingly at my Dr. J jersey, the 1983 championship banner and my Moses Malone '4,4,4 Sixers' shirt with longing and passion, for another time and another era, but no longer for basketball...
Thursday, April 29, 2010
Change is never easy...
With that said, I think it is time that I say goodbye to dear old Blogspot. Fear not, I am not giving up on blogging (though it seems that way from post infrequency sometimes) but I am beginning the search and transition to a new 'home' for my blog. If you have read a post a little while back, there are a wide range of things that I will blog about (at least TWO ok?) and it seems disjointed to have them in the same place without a way to delineate them so a reader doesn't get stuck in something they are not overly interested in. I am also intrigued around the concept of building 'personal brands' and developing my own. i don't want to run multiple blogs for this reason, so I am looking at some 'tabbed' type of format which will allow the reader to view blogposts by category. For a great resource on a true 'Personal Brand', thanks to hard work and the Internet, you should GOOGLE Gary Vaynerchuck and pick up is book "Crush It".
So with that said, I am looking at Wordpress as a new potential home. Now, I like to think I am fairly tech savvy. Really, I know my way around social media and networks and really isn't that the ONLY thing technology is about these days? But when it came to researching a new home for my blog I came to realize just how much I have to learn and as I poured through document after document just how smart you really have to be to get all this stuff right. Just trying to figure out how to transfer 200+ blog posts seems to be a Herculean feat right about now. On top of that I want my URL to be without the 'name of blogging company' inserted in it, so I have to buy a URL and make sure all the pointing stuff works, plus as I plan to disable this one I need to point you all over somewhere else, etc...
Needless to say it's making my head spin a bit, but the reality is that it's a great exercise for me and helps build my credibility in 'living a digital life' which is at the core of my Employer's, Definition 6, philosophy.
As I do all these things, I have also been attending a lot of conferences in the past few weeks. Whether directly or indirectly everyone of them has made their focal point around Social Media. It's incredible how dominant the topic has been and I absolutely LOVE it! One of my favorite concepts is that of being 'hyper local'. The basic idea is that thanks to smartphones, social media and some pretty cool technologies marketing can be extremely targeted and highly localized. I agree 110% BUT I am concerned with how a local business will actually capitalize on this opportunity and as Gary V. says, "Crush It". For enterprise clients and even mid size firms they have the bandwidth to hire both internal experts as well as outside consulting groups and agencies. But how does the local pizza parlor do it, or your neighborhood bookstore or chiropractor? They need help, the landscape is forever changing. Working in the small business world I know the two greatest challenges - TIME and MONEY. They never have enough time or the money to throw at such a bold effort in the same manner as say Coca Cola. What they do have is desire and intention. I feel there is a whole niche market here that needs these services and can do great things with them but doesn't have anyone 'servicing' them. I have some really great ideas around that, and I digressed a bit, but it came to mind while struggling with my own limitations.
Anyway, not sure when I will finish the transition or if I will have any more posts here before then...you just never know ;-)
Friday, March 26, 2010
Enough is Enough
DEAR ESPN, PLEASE STOP COVERING FLORIDA FOOTBALL LIKE WE ARE THE ONLY PROGRAM IN THE COUNTRY
There, I said and I feel a little bit better. I know at least one of you might have just dropped a coffee mug and said 'woo hoo', but lets not get ahead of ourselves here (and clean up the mess please). I didn't say to 'stop covering Florida Football' just discontinue what you are currently doing. By that I mean, it is March people, we just started SPRING PRACTICE!
Here goes my rant, and I feel like Deonte Thompson (in that I am going to say how I feel and hope that everyone reading it doesn't dissect it, twist it, or fuck with it so they can make a headline). I guess I better digress first, because the Deonte Thompson 'real quarterback' quote is what got this whole thing started (and by the way there is plenty of blame to go around, including on Coach Meyer)...
The other day after practice, one of our WR's is asked to compare his old QB (Tim Tebow) to his new one (John Brantley). The WR in question, Thompson, said that, and I am paraphrasing, it was a little tougher with Tim because he might run, scramble or throw it at the last second. This meant he, as a WR, had to always be on his toes, and sometimes, quite frankly he wasn't. On the other hand, Brantley, is more of an 'pure passer' in that he drops back, has an idea of where he is going and delivers the ball in a much more rhythmic pattern, or as Thompson called it, "a real quarterback". There is where all the trouble began (big shocker, alert the world) one of Timmy's old teammates doesn't think Tim is a REAL QB!!!! Orlando Sentinel, Mike Bianchi (you douchebag -oops, personal opinion) let's make it a HEADLINE!!! Write a column, a blog, let the world know that a 21 year old kid says that 'Football's Lord and Savior is not a 'real QB'... I think you sense my sarcasm...
Do we really have a story here? Not really, but it is March and in between basketball games, baseball is in Spring Training, no one cares about basketball or hockey until the play-offs and Tiger's come back is 3 weeks away, so the National Sports News needs 'filler' and what better filler than another person dissing the Savior that is Tim Tebow! The PTI guys debate it and concur that "hey, it's really no big deal" and I thought, thank G-d that is over...but...nope, and here is where Meyer added fuel to the fire...the next day at practice HE goes after the reporter. Now I will tell you, I am glad he said something. My hope would have been that he would have pulled him aside and had a quiet discussion, but nope, he goes off on a rant, and yep, it's all on tape. So instead of this silly thing dying it is mushrooming and now it has spun out of control.
Last night, all I hear about is how Meyer is sticking up for Tebow and how this affects Tebow, and what it does to his draft status, etc...now I am scratching my head...Meyer was not in ANY WAY sticking up for Tebow, he was sticking up for his WR and current player. He was TRYING, though not succeeding, in trying to put the comment in perspective.
Like I said, there is a ton of blame here. One person I am not blaming is the original reporter, Jeremy Fowler, who asked the question. He did his job and I don't think he took the quote that much out of context. The person that did was Mike Bianchi at his paper that decided this needed to be his COLUMN of the day. He's the one I'd like to see Meyer in the back room with. I also understand that ESPN will cover anything and everything, but as a Florida Alum I am growing weary of the daily coverage and that sounds strange. To put it in context, I am a great Gator fan, but too many I am their worst nightmare as Gator fans already have a reputation about arrogance in the SEC. Layer that on with my Philadelphia sports upbringing and yep, I can be downright obnoxious. At least I admit it and I am seeking help (Step 1 complete - LMAO). In years past I would be rolling around like a pig in shit with all this coverage, but today I am afraid to turn on SportsCenter to see what is next. I love Tim Tebow, I love Coach Meyer, but at the end of the day the constant scrutiny about 'perfection' and 'Mr. Perfect' grew tiresome and hurt the team. I was hoping for a quiet Spring, one of developing young talent and of talk of re-building and then a nice build up to the Fall where we unleash John Brantley on the college football world...
Now, I just hope to go a weekend without seeing us on the 'crawl'
Monday, March 22, 2010
Newbie tips from SXSW
The following is going to posted to my Company's Blog, so I thought I would share it here as well…
We have plenty of experts at Definition 6 and several of them were able to join me at SXSW this year. In their blogs they will give you great insights into the fantastic technical content and incredible creative features that SXSW provided. As for me, I was your basic wide eyed child seeing a new world for the first time. Every experience and many of the sessions were sensory and information overload but I did bring back a few good nuggets that will be helpful for 2011 and beyond:
- Do NOT ignore the early panels and sessions – I am an early riser and not a 'huge' partier so this one for me was easier than some of the other Conference Attendees. Every day sessions began at either 9:00 or 9:30; set your alarms early, get up stretch (workout if you do that) because you are in for a fully packed day!
- Speaking of panels and sessions – there are TONS of them and if you don't pre-plan your day you will get lost, overwhelmed and miss things. SXSW has gotten so big that many sessions no longer take place in the Austin Convention Center (ACC). They use the Hilton across the street and several other hotels around downtown Austin. If you aren't paying attention you could very well miss your session.
- Use the tools SXSW provides – If you weren't using my.SXSW.com then you missed out. Additionally, I am an iPhone user and the SXSW app was a LIFE SAVER! Everything from my custom schedule to maps to venues, it is a must have.
- Network, Network, Network – I know this sounds rather elementary for a Conference, let alone SXSW, but I would focus on where and when you can do your best networking. For me, I found that to be in TWO places. My favorite place to network was before a panel/session. For a generally small panel I would arrive about 30 minutes beforehand (take note, for big sessions, like Keynotes, I would arrive 60 minutes before, take a good seat, and be ready to talk to my neighbors. I met everyone from the head of Interactive for a Fortune 50 to someone who had actually read one of my blog posts! The second place was in the 'Lounges' on the second floor of the ACC. In general, I had about 60-90 between sessions. I would head up to the Bloggers' Lounge and process my thoughts and get to meet great people from around the world.
- Bring your laptop! – A few folks suggested I leave it behind but for me it was my SINGLE BEST TOOL at SXSW. Why you ask? During every panel/session there was a hashtag for Twitter associated with it. I would open up TweetDeck and add a column for that hashtag. From there I could pose a question, make a comment and follow what others were saying. This actually became ANOTHER great 'place' to network as I started picking up 'followers' and I began to 'follow' others in the room.
- Work the parties – At least until 10:00pm or so. I noticed that most of the sponsored after hour gatherings were also good places to network but only up until a point, and that point was generally around 10:00. From then on places were very crowded and the atmosphere was no longer conducive to very strategic business talks. Stick around, pick up cards and talk about your business but think of that like early snow – it's coming down but it most likely won't 'stick'
- Book in advance – Hotel rooms fill up fast! See you March 15th, 2011.
Tuesday, March 16, 2010
From the Blogger Lounge...
For three days now I knew this 'Blogger Lounge' was here but I haven't had the time to swing by and quite frankly I was a little bit scared. Now that I am in here I am full on scared!!! There are about 8 round tables set up with 8 seats per table and laptops are up and people are typing away furiously. If you have been reading me for awhile you might recall my first real Starbucks experience, well, this one tops it. At least for my trip to Starbucks I had directions and guidance, here I feel like a complete alien. Let's face it, I am a quasi blogger at best. I need lessons, I need help!!! I am afraid to even open my mouth as something completely stupid will come tumbling out...
So here I sit, with another 90 minutes before my next session. Loving that I can recharge though. Speaking of recharging, I don't think I mentioned the AT&T recharging stations here. They have this mini-locker set up where you open a locker with a key, put in your iPhone, lock her up and boom your iPhone is charging. I haven't needed it but it is super cool. I was sitting and watching though and this was the general behavior --- put phone in, stand off to the side, wait 3 minutes (tops), open locker to check phone, respond to email/texts, repeat for 30 -45 or until the phone is charged enough to go 2 more hours...
Sat in two good sessions this morning, the first about the changing dynamic of how sports is distributed. One of the panelists is the CEO of the Major League Gaming and another was the Interactive guy from Dr. Pepper who advertises with them. Pretty interesting to hear what is described as sports and how monetization of online video continues to evolve. The second panel was on Location Based Advertising and it had light bulbs going off for me the whole time. It was mostly a pitch from the speaker but it clearly has relevance. More later I'm sure as I took a ton of notes. Next up is a panel on the changing dynamic of the magazine space which is big for me and two of our clients in the publishing world and then I wrap up with an panel on Facebook.
All in all I have not had a single bad experience at SXSW and I really see where Definition 6 will have relevance here in 2011.
SXSW Report - Observations from a 'newbie'
* The Apple MacBook Pro is by FAR the #1 choice for computing in this crowd; yes, I brought mine, and my DELL as well (hey, I'm in Austin) but the PC has stayed back in the room for work purposes.
* Gary Vaynerchuck is just as good in front of 3,000 people as he was last month with 120 people. If you never heard of Gary, you can check out his site here - http://garyvaynerchuk.com/. He is SXSW legend at this point and regardless of anything else he is brutally honest and I like that. He also gives me hope that what I and the people I work with are doing the right things by our clients, our colleagues and our stakeholders. Still trying to get some one on one time with him but I realize that will have to happen back in New York.
* PEPSI sucks --- ok, maybe you don't think so but I'm a Diet Coke guy and I cn't get it here!!! I give PEPSI credit for stepping up in the Interactive Space and getting their brand out, I just wish it were my friends at Coca-Cola.
* I really get this 'stuff'! I'll never be a techie or be able to grind away in geel speak (despite what some of my less tech savvy friends believe) but from a philosophical and energy level I am right there. I can't remember how many years it has been since I knew that my skills and talents were so meant for the place that I am at.
* Everyone is a 'social media expert' and you know what? That's cool with me. There are so many places to gravitate towards there will never be one authoritative voice on 'what's next'. As long as you keep an open mind and continue to learn; not allow yourself to get 'boxed' into one technology or one platform then I think there is room for everyone. The tent is literally open my friends.
Wrapping up here --- panel on the future of Sports Journalism --- go figure, I have an interest there :)
Monday, March 8, 2010
Personal Space
It's funny how those things come about. Why for some are there no boundaries and for others there seems like a 'wall' that is built that people can innately feel, even from just a picture.
Last week I paid attention to yet another one of these 'social boundaries' that I thought about today while in traffic trying to get out of the city. Its the escalator. Think about it, I bet it is something you are not even conscious about unless confronted with the situation first hand, like I did last week. As I was walking in the Atlanta Airport Terminal on my way to get my car I was having a conversation with two other people. When we reached the escalator I got on and one of my fellow conversationalists got on WITH ME. Yep, same step. The whole way down he kept talking and I felt uncomfortable. To be honest (my least favorite cliche phrase) I just assumed something was wrong with me! That is until the drive this morning when the third person in the Friday conversation was in the car with me. I asked him he noticed the escalator 'moment' and much to my surprise he said YES. So it got me to thinking --- what's the escalator rule and here is what I came up with.
- Same Step. When you are with your child, spouse, significant other or immediate family member then the same step is appropriate. You can argue close friend as well and for women this boundary may be a tad bit looser, but for most guys the next one is more common.
- The One Step Rule. You are friends or colleagues. One person is above or below the other (depending if you are going up or down) and one party can easily turn to the other and a normal casual conversation ensues.
- Two step MINIMUM. You are a complete stranger and I am waiting for two escalator steps to roll before I step on. It's common courtesy or at least it keeps me comfortable.
Maybe the most fun 'personal space' rule for men is Urinal Etiquette but if you think about it, the escalator is pretty high up there.
Safe travels on the escalator of life my friends.
Thursday, March 4, 2010
Monthly 'Dump' - February, sort of since it's March already
* I don't think I have ever been more excited for baseball! Maybe it is living in New York but I can't wait to go to Yankee Stadium, take the train 'home' to Philly and the 'Bank' with long lost friends and even the thought of taking in a Mets game is somewhat appealing (at least I own plenty of Orange and Blue in case I chicken out of Phillies gear).
* I am beginning to get sad about the end of LOST. The show has certainly run its course and this season started off rocky but I am back and fully engaged. It took me 4 years to catch on and while I spent 6 months getting caught up I stayed away from all the internet stuff...now, alone at night, I pour through content. I have even gone back and started all over and the context and complexity that is layered in is really fascinating me. My favorite subject in school became English thanks to one of my High School English Teachers. She taught me to read behind the words; to understand subtext, symbolism and foreshadowing. In those teenage days I thought she was a whack job...today it is the biggest blessing I have been given. It helps keep my observational skills sharp and in terms of LOST has opened up a whole new world of debate and conversation.
* I really need to rant on a sports topic. I also caveat this with the fact that my opinion here is currently skewed because of my love for all things Florida Gator related. As most of you know, I love the Gators and I love the NFL. So it would make sense that in a year where 10 former Gators will most likely be drafted, I am paying attention to the NFL Combines and things draft related. What I am now disliking is the complete dissection of every little nuance and facet into these micro numbers that seem to take the person out of the equation. From a Fantasy Football guy I know that sounds a little off since according to many all I care about is statistics but at least those stats are related to actual game play. At the NFL combines they have kids running the 40 yard dash and doing a standing jump. Very rarely will an NFL player need to run a straight flat out 40 yards as fast as they can and unless you are playing Special Teams trying to block a kick when the fuck are you jumping straight in the air trying to 'touch something'. Look, I get the need to break all this down but up until a few years ago it was done with and for the people who needed to see it, the teams and their scouts. You know who doesn't need to see it? A back up college QB on a D2 team that never got to play a down 'because of an injury' and is now clearly bitter about it and uses his platform at ESPN to rip whomever he wants --- yes I am talking to YOU Todd McShay ---leave my Gators alone or I am coming to Bristol --- now that's a thought :-)
* I am ready for SPRING!!! Holy crap have we gotten a ton of snow in New York and even when I spent a week in Atlanta we got 4 inches. I want to explore the greatest city in the world! I want to walk and run in the Park, I want to see people in less clothes (please take that in whatever you deem as the proper spirit), I want the cold to end!!
* February was a month of many high notes but it also saw my daughter in the hospital for 6 days (yes she has gotten better) and it also marked the loss of a dear family member. Life is a cycle and it must come all the way around but sometimes it seems like the end should never come for some people and that is how I felt about Grandma Ruth. She will always be in our hearts and as I heard her eulogized so eloquently, her legacy will live on in our children.
Saturday, February 20, 2010
A letter to a friend
Thank you for finally getting back to me. These last 3 months have been very difficult not hearing from you. Fact is I care about you! I know you are always pulled in 5 million directions and like to remain private but yet I still missed you. While you were gone though nobody stopped talking about you, and not much of it was very nice. Fact is, as you pointed out to me on Friday is that it was justified. You did some really bad things. A lot of people out there are still wondering how you could do all of those things to 'them' but I am not one of them. Personally you didn't hurt me. Even as someone I admire and respect for how accomplished they are in business i understand everyone is flawed. I do feel deeply though for those you hurt. I am glad you took some time to acknowledge them. Of course it was your immediate family first and they will hurt the deepest and those wounds may never fully heal, but the other relationships in your life can be repaired. Your business partners need you as badly as you need them. You will get a second chance with them and you know it. There are others though that won't ever be able to express to you the difficulty you have put them through. How do you explain to an 11 year old who sees you as 'larger than life' that you are not only human but that you took advantage of your position, exploited it, and in hindsight exploit him and millions like him.
As sad as I am though, you know what, I want to believe you, I want to see the humanity through the rigid exterior. I have learned over the last several years that everyone has their own story and no one person can truly understand what it is like to walk in an other's shoes. So, I like many, will be here for you. We will wear our hearts on our sleeves and hope beyond hope that you conquer your personal demons, for this is really where you and 'I' connect. It is where you connect with the world, not with a 350 yard drive. We ALL fight our demons. We all do the wrong things and we all have to pay the price. The smartest line you delivered was the one about overcoming adversity. I am right there with you brother.
The road ahead of you is a long one, and you will never be the same. In my mind that's a good thing. You can actually become BETTER! You already have given so much in charity and have helped thousands of kids that needed it. Now you can take this experience and quadruple those efforts. Live your life with humility at every turn. Open your heart to the word not just your checkbook. In therapy discover what it was like to feel pure joy because as I see it, that's what you are seeking. Hopefully what you are learning is that no one person, or experience can give you that joy until you find it in yourself. Be thankful for all your blessings and celebrate them above all else.
If I have one bit of advice or critique from what you said to me on Friday; don't go anywhere near deflecting what you have brought on upon yourself. No reasonable person should be following a two year old to their school, however, YOU brought that upon your daughter. As senseless as it seems those photogs are doing the job they are paid to do. They would not be invading your privacy if it wasn't for your actions. As crappy as that sounds you and the family will live with this for quite some time. The more contentious and accusatory you get about it the less we will support you.
I do really wish you well my friend. I hope that someday, no matter the outcome, you will look back at this experience and it will have made you and those around you better people. Then the actions you took in these trying times will have shown your true contrition.
Your Friend
Friday, February 19, 2010
Big Brother is here and I am embracing him
It seems like as each new technology is released in the Social Media spectrum there is an initial resistance and then a fairly quick acceptance and adoption. Clearly this is what happened to TWITTER. Basically a concept that was developed at SXSW (South By SouthWest Music Festival in Austin, TX) as a way to let people know what concerts and clubs were hot up and down 6th Street, is now being used as a bona fide business and marketing application. It truly can be THE great equalizer for small retailers when trying to battle the 'big guys'. If you are in business and aren't finding relevant applications for a TWITTER feed then you just aren't trying. Personal case study - lots of big companies are now using employees and technology to track twitter feeds when their name comes up. Good, bad or indifferent a smart company can react to positive or negative feedback in a timely way. In sales there is an old axiom that says when you make a mistake and take ownership for it, fix it and make it better you have actually done more good than had there never been a problem in the first place. Three weeks ago I was sitting on a MISERABLE flight from LaGuardia to Atlanta. The weather was getting dicey, the flight was packed and I was already ornery. I noticed the Flight Attendants basically had the same sentiment as I. I even heard them cursing under their breath about dumb passengers and them wishing the flight would get cancelled. I thought, let's see if DELTA is paying attention, so I tweeted that I was receiving horrible customer service on DELTA flight # XYZ. I thought, someone is monitoring this and will at least Direct Message me an apology. Nothing. I was PISSED. I am an Platinum member at Delta. I have my own # to call when I want something. I am freaking George Clooney (if only at 30,000 feet) but I got nothing! I know had it been JetBlue or Airtran or SouthWest someone would have been in touch with me. You wonder why the big airlines are getting their asses kicked?
The 'newest kid on this block' is GEO TAGGING. Geo tagging is using smart phone technologies like GPS and phone apps to allow you to tell anyone in your network where you are at any given time. Like the technologies above my first initial thought was "why the F would I want everyone know where I was all the time" and seriously I still feel that way, but what I know now is that sometimes it is to MY advantage for folks to know where I am and even more so, it is amazing what a savvy marketer/promoter can do with that information. So I started using FOUR SQUARE ( as my geo tagging site. I have not been 'great' at doing it very often but I have tried and there are certainly times I don't want everyone to know where I am but as I do it more often I see the possibilities. Two weeks ago I was at a Social Media event so I thought, what a better place than here to 'TAG' myself, so I did. Within 3 minutes I had two people, who had done the same thing, find me and 'friend' me and then we had a REAL conversation, face to face about business (WOW!) and then I got a text from the BAR asking me if I wanted a complimentary cocktail...you bet your ASS I did!! There in lies the power. Its as simple as the Jergens (I think that was it) shampoo commercial from the 80's, "if you tell two people, and they tell two people...". I could have gone on my FB page to my 655 friends and said, "come down to ABC Bar in the next 30 minutes and tag that you are here your first drink is on the house" how quickly would that have spread? The applications are limitless and I am really excited to bring these ideas to three of our clients in the next couple of weeks.
Like all the other early adopters I am taking some heat when I post where I am and for the most part I laugh about it, knowing that in 6 months these same people will probably me right there with me :-)
Tuesday, February 16, 2010
Art
1. The products of human creativity
2. The creation of beautiful things
3. A superior skill that you can learn by practice or skill
Three definitive definitions of the same word. All come to a conclusion for a very broad term and they all explain the word in a very broad way. The concept of what is art and what is not is one that is always hotly contested when it comes to certain 'fringe' types of 'performance' or material. For me, I have always been fascinated with certain aspects of art while completely uninspired by others. Over the years my mind has been opened up to new experiences and new understanding through the Arts that I could never had access to without 'its' assistance. As I look back at these three definitions I am actually inspired to poke holes in them, and thus through written word, create 'art', but then again, "art is in the eye of the beholder" (I guess that is a thought and not a definition)...
Definition #1 seems pretty cut and dry; the product of human creativity. Simple, clean, easy, yet in today's technological age is it correct? The spectacular web of a spider, the song of the humpback whale as she searches for a mate...are these not 'art' as well? But those things are created for 'survival' and not for pleasure (or out of pain), but yet the definition of art did not mention either of those things.
The second definition, the creation of beautiful things, is one I have a real problem with. Who judges what is beautiful? It is an age old question and one that hit me last night as I went to see 'Next to Normal' on Broadway. It is a difficult musical to discuss without giving away the plot or some key themes that you should really experience 'without prejudice', but let me just say that in it's pure power and rawness I found art. I found it to be disturbing, sad, touching and very real. Yet as I sat there I realized that I was responding to the art based on my own experiences. I have heard of people being moved through art in this way before, but for me it was a first. I physically and emotionally felt the pain of each of the six characters. I saw their hopes and fears and related in a way I never have before. But, I am guessing it isn't for everyone and many won't find much 'beauty' in this work of art.
What I realize more and more is that we each truly have a story and no two stories are alike, and as we weave through each others lives those stories get intertwined and interconnected and sometimes they get completely severed. This morning I was crammed on the #2 train out of 72nd and Broadway. It was 31 degrees above and a mix of rain and sleet were coming down so the train was unusually crowded. As I packed in, four more people tried to get on, three with success and one left behind. At first I was annoyed that we had taken more on, but I realized they are now a part of 'my story'. What of that fourth person that didn't make it? Is she 'lost' forever to me? What if she had something to say that could have changed my life? I will never know, nor was I meant to. Last night, I was meant to see that play. In reality, if not for my cousins being in town, it would not have been on my radar. I would have read the synopsis and said "not for me thanks", but through a series of events, there I was, center stage, 5th row and I felt all alone with the actors. I could look them in the eye and I felt like they looked right back and they knew 'my story'. They knew I needed this and that by being present they had helped mold my story. The show had so many lines, and nuggets of insight that I know my mind processed yet I can't remember the exact phrases. I do know I need to go back and feel it again.
Up until last night the real genres of art that have touched me have been music and film. I now include theater in that mix even though I have been going for years. Living in New York I realize I have the chance to explore all sorts of genres of art that are kept hidden from most. I no longer want to just go to the 'hit' play because of the name in it, I want to go deeper, see more, feel more.
Last night inspired me to write more, be more and do more with the time I have left. I am 41, I am at the peak, my personal summit. The days and years behind me, for better and for worse have led me here, and despite the challenges, there really is no other 'place' I would rather be. In the last two months life has thrown more challenges than I thought were fair; I will not shrink from them. I will take them in, ingest them as input and make sure the output they create is used for good.
Fortunately for us we are our own story tellers and the final line is really never written. One of my favorite lines from a movie is "what we do in life echos in eternity". Well, that eternity is our children, our friends and those we interact with.
My story continues to be told, but after last night I am determined to be its author and not just a character in it.
Friday, February 5, 2010
To 'split' or not to 'split' that is the question
What I am talking about is my blog, too which more than one of you might say, "do you even write enough any longer for it to matter?"...to you Craig, I say "ha ha".
The other night I attended a panel which was part of Social Media Week here in New York. The panel was about Sports Blogging, which is something I do fairly regularly. What I realized is that more than one panelist had multiple blogs, each devoted to different themes. In fact, one blogger, Dan Shanoff, has an entire blog dedicated to one player (Tim Tebow, if you don't have Tebow-fatigue you can find it here, http://www.timteblog.com/).
I realize I talk about a diverse amount of topics and I don't necessarily blog for a given audience, but by maybe splitting up into a couple different blogs, I could drive traffic based on content. The flip side would be my need to really focus on my writing and be more diligent about putting my thoughts down in a coherent pattern. I think I like the idea of the 'pay off'.
The next question is how 'diverse' do I get? Yes, it seems a sports related blog makes sense. I don't think I need just a 'Gator' focused blog, or a Fantasy Football one, well maybe one there, or a Philly related one...maybe baby steps, split once and go from there. Outside of sports I could see wrapping the rest up and staying here at 'Where Do We Go From Here' but who knows. I still like the title of this site because I am constantly still asking that question...
I guess my next step is to come up with a new name for a new blog and then I'm off...
Thursday, January 28, 2010
I'm excited about the iPad but I'm not quite sure why
Yesterday, I saw on my company's internal 'twitter like too' called Yammer that the Apple version if the 'Kindle' was being launched. Now, of all the cool gadgety items out there I have held off on the Kindle; partly because I love books and I am resistant to give up the tangible feeling of turning a page, partly because I keep thinking there might be something better (Apple - cough cough) and partly because I was hoping someone would actually buy one for me (apparently I have SUCKER written on my forehead - LOL).
So, out comes the iPad, Apple's version of the eBook and I have to tell you, 24 hours later I am pretty torn. First, the name is just absolutely horrific. I mean, if MadTV is going to spoof you 4 years ago with the name of a product and then you actually use that name...really...someone should be fired. By the way, see the spoof here - http://www.youtube.com/watch?v=lsjU0K8QPhs&feature=youtube_gdata. Secondly, I'm not exactly sure what this thing really is and is it trying to be too much. Granted, I like the idea of 'more' but essentially do I need more? I have a MacBook (the laptop), I have two iPods that rarely get used, because I also have an iPhone...the iPad seems to be the iTouch on steroids with the added bonus of being an eBook as well. While I think that is great I don't know if the end justifies the means. From a fiscal standpoint, in year ONE you will be in for roughly $1,000 and that is before you even buy a single book or app.
At the end of the day, I'll probably find a way to justify that I 'need' one, whether it be because of my travel schedule dictates that I have to have it or my iTouch miraculously gets 'lost' :-)
In the meantime I do hope Apple looks at some tweaks besides the naming function. Moat specifically their decision to not incorporate FLASH into the development. I know they don't love it but FLASH is the industry standard for video delivery and any mobile that device that can not incorporate it will always be lacking.
Just my two cents
PS - I am happy to be back blogging again and I am actually looking forward to using this 'forum' to discuss new and cutting edge work we are doing at Definition 6 (www.definition6.com)